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Brand Identity
A struggle that a company can have when trying
to define their brand is the voice of that brand. With this in mind professor Spencer Norman created the HEAR document to help separate the voice of the brand from those running it.
Using the HEAR document we where separated
into groups and tasked with coming up with a brand identity by answering the questions in
the document. My group decided on creating a men's luxury accessories company that sold
items such as watches and sunglasses. After deciding on this we then broke apart and each created a small brand booklet to show off the feeling of the company.
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